What is Goals and Funnels??

Goals and funnels in Google Analytics represent specific actions. A goal is defines a specific activity the user has completed. It is tracked by making the user reach a specific landing page after he completes an action(i.e purchases the product).

A funnel represents a series of goals to achieved by the user.

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A goal can be any page on your site that you want to lead people through: an e-mail sign-up form, a petition, action center, an invitation event, a page information or download PDF.
Funnels are ways you expect people to take to reach these goals through. Track-and can help determine if people might have lost the path of action.